Ethical marketing is the process of marketing in which companies market/promote their products and services by focusing not only on how their products benefit their customers but also how they benefit socially responsible or environmental causes.
In other words, ethical marketing it includes marketing or advertisements are honest and trustworthy so as to deliver the products as promised. This also involves building strong relationships with consumers through a set of shared values. In this, it is ensured that quality of products meets customer's expectations to provide the best possible experience. Companies with a focus on ethical marketing evaluate their decisions from a business perspective as well as a moral perspective. Many companies are using this marketing strategy for promoting their products to win customers’ heart.