Ethics- It refers to moral principles which shows the behaviour of a person.
Ethical marketing- When ethics are applied to the marketing process, it is known as ethical marketing.
In this, an organisation has to involve socially and culturally with the environment. An organisation must give those benefits to the people which their competitors are lacking. Organisations not only have to think of their benefit in the long run, but also look upon the benefits and good deed they can do in favour of the society. Ethical marketing shows the fairness, honesty, and how responsible are they towards the society. Any business whether it is large or small, they can do ethics based marketing. Ethical marketing is economical and effective when done in an appropriate and thoughtful way.