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Asked a question 3 years ago

What is Customer Acquisition Cost (CAC)?

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Customer Acquisition Cost or CAC is the cost associated in convincing or persuading a customer to buy your product/service. It generally consists of  advertising costs, the salary of your marketers, the costs of your salespersons, etc. 

It’s a really useful number to help you calibrate your investment and make sure that you’re making the right decisions for growth your company.