It appears that cultural entrepreneurship is the business process of making money using cultural themes for self identification. An easy example is getting people to buy their country’s flag to prove they are patriotic even though there should not be a need to prove that.
Cultural Entrepreneurs are cultural change agents and resourceful visionaries who organize cultural, financial, social and human capital, to generate revenue from a cultural activity. Their innovative solutions result in economically sustainable cultural enterprises that enhance livelihoods and create cultural value and wealth for both creative producers and consumers of cultural services and products.