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What is colour psychology? How this technique helps in our business and its branding?

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Color psychology is the study of colors in relation to human behavior. It aims to determine how color affects our day to day decisions such as the items we buy.

Color psychology plays very important factor in the making a business brand and for its branding strategies.
Color evokes feeling. It incites emotion.
Choosing the right colors for your marketing efforts can be the difference between your brand standing out from the crowd, or blending into it. 

Some of the colour psychology are:-

1) RED COLOUR PSYCHOLOGY

Marketing colors like red can capture attention. The red color meaning is associated with excitement, passion, danger, energy, and action. 
Eg:
       Coca Cola and YouTube
 

2) YELLOW COLOUR PSYCHOLOGY

The color meaning for yellow revolves around sunshine. It evokes feelings of happiness, positivity, optimism, and summer but also of deceit and warning.
Eg:
       Ferrari and Ikea.
 

3) ORANGE COLOUR PSYCHOLOGY

In color psychology, orange represents creativity, adventure, enthusiasm, success, and balance. 
Eg:
        Nickelodeon and Fanta
 

4) GREEN COLOUR PSYCHOLOGY

In color psychology, green is highly connected to nature and money. Growth, fertility, health, and generosity are some of the positive color meanings for the color. 
Eg: 
       Spotify and Tropicana
 

CLOSING STATEMENT:

Colour psychology can change the future of the company and its brand. The companies try to make their logos according to the colour psychology.
These logos seem to attract more customers when the color of the brand logo matches the personality of the goods or services. So, in this way colour psychology helps in higher success in their business.
 

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