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business
Neha PalTop Contributor
Content Writer|| ENGINEER||
Asked a question last year

What is business strategy?

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Strategy is management's game plan for strengthening the performance of the enterprise.

It states how business should be conducted to achieve the desired goals. Without a strategy management has no roadmap to guide them. 

The word strategy derives from the Greek word stratēgos, which derives from two words: stratos (army) and ago (ancient Greek for leading). It could be said that a strategy is a leadership plan.

The definition of business strategy is a long term plan of action designed to achieve a particular goal or set of goals or objectives. Every business needs to have a plan or strategy to survive!