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Commerce
Asked a question last year

What is B2C Commerce?

Where am I?

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According to the name

, B2C (business-to-customers)

transactions have business firms at

one end and its customers on the other

end. Although, what comes to one’s

mind instantaneously is online

shopping, it must be appreciated that

‘selling’ is the outcome of the marketing

process. And, marketing begins well

before a product is offered for sale and

continues even after the product hasbeen sold. B2C commerce, therefore,

entails a wide gamut of marketing

activities such as identifying activities,

promotion and sometimes even delivery

of products (e.g., music or films) that

are carried out online. e-commerce

permits conduct of these activities at a

Comparatively lower cost but high speed. For

example, ATM speeds up withdrawal of money.