According to the name
, B2C (business-to-customers)
transactions have business firms at
one end and its customers on the other
end. Although, what comes to one’s
mind instantaneously is online
shopping, it must be appreciated that
‘selling’ is the outcome of the marketing
process. And, marketing begins well
before a product is offered for sale and
continues even after the product hasbeen sold. B2C commerce, therefore,
entails a wide gamut of marketing
activities such as identifying activities,
promotion and sometimes even delivery
of products (e.g., music or films) that
are carried out online. e-commerce
permits conduct of these activities at a
Comparatively lower cost but high speed. For
example, ATM speeds up withdrawal of money.