- It involves the organization in making more then one marketing decisions across the nations.
- There are many reasons to enter an international market led by large market size and diversification.
- There are also several reasons to avoid entering international markets including too much red tape, trade barriers, and transportation difficulties .
- The stages of going international are as follows:- exporting, licensing, joint ventures, direct investment, U.s. commercial centers, trade intermediaries and alliances
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