What is an international marketing plan?

An international marketing plan is a marketing plan which aims at expansion of the business across the world. It helps in increasing product sales and provides brand recognition. If a company wants to gain its market share in another country, then firstly it has to know the whole details of that country in which they want to sell their products. Their plan should provide the details regarding the pricing structure and how it differs from country to country. There must be a system of analysing the political and economical scenaio. You have to sell your product globally, so you have to stick with one message no matter in which country you are dealing.