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What is all about email marketing?

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Email marketing is the highly effective digital marketing strategy of sending emails to the targeted users and customers. It is the practice of sending various types of content to a list of subscribers via email. Many e-commerce companies like Amazon, Flipkart, Myntra & so on are using this strategy effectively to their advantage. Some of the benefits of e-mail marketing are as follows -  

Increases customer base –

The content delivered through emails helps generate website traffic. E-mail marketing involves more customers into buying if they are triggered various offers & discounts. This can also create many loyal customers by offering special discounts or privileges to them.

Inexpensive strategy –

The biggest advantage of email marketing is that it is a digital marketing strategy that does not cost a lot of expense for marketing. Even some tools are available which let you make email marketing for free. Companies can use this as a great tool for marketing. If the content is really good, it can really make customers buy your products.

Larger Reach –

E-mails have a larger reach. Companies can use the email marketing to advertise their products or services anywhere in the world where it is not actually possible to go there physically and advertise.

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