First of all there is no basic or advanced digital marketing course. The institutes which provides the digital marketing course use this ADVANCED word in their main title so as to get the attention.There is nothing like advanced or hybrid. It's just a sales gimmick. It's a way to attract customers.
Digital marketing course majorly revolves around this given specializations;
SEO, PPC Google Ads, SMM & Email Marketing
Digital marketing course includes:
- Website Creation using coding or CMS(content management system) like wordpress.
- Making up of menu, pages etc.
- writing post.
- SEO(Search engine optimization)
- Promotion of your post through SMM(Social media marketing).
- connecting your website to Google search console and Google analytics.
- App development
- Email marketing.