Search Engine Results Pages (SERP) are the pages shown via web crawlers because of a question by a client. The principle segment of the SERP is the posting of results that are returned by the web search tool in light of a catchphrase question, in spite of the fact that the pages may likewise contain different outcomes, for example, advertisements.
The outcomes are of two general sorts, natural pursuit (i.e., recovered by the web searcher's calculation) and supported inquiry (i.e., commercials). The outcomes are typically positioned by pertinence to the question. Each outcome showed on the SERP typically incorporates a title, a connection that focuses to the real page on the Web, and a short portrayal demonstrating where the watchwords include coordinated substance inside the page for natural outcomes. For supported outcomes, the promoter picks what to show.