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Asked a question 2 years ago

What do you understand by the term digital marketing? Is is similar to social media marketing?

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  1. Digital marketing- It refers to marketing which is being done over the internet or through any electronic device. Marketing has been always about connecting with the large audience at the right time and at the right place.Today131's generation is spending most of their time on the internet and can be targeted on a large scale.Digital130 marketing uses numerous digital tactics and  channels to connect with the customers online. Many businesses uses digital channels such as social media, email, search engines and their websites to connect with prospective buyers.
  2. Social media marketing is an element of digital marketing - 
  •  Digital devices that can be used to promote a product or service comes under digital marketing. 
  • Platforms like linkedin, facebook which are used to promote a product or service makes social media marketing. Social media marketing gives you increased exposure to connect with the customers which in turn helps you in gaining customer feedback that allows you to improve your customer product, service. Using social media marketing you’ll gain more reach when you post quality content. Everything you do to increase traffic or business on your social media channels is social media marketing. Whether you’re on Facebook, Twitter, Snapchat, or LinkedIn these efforts all amount to social media marketing. Paying attention to what your target audience talks about on social media and helps you engage in the conversation. By using social media marketing as a way to gauge what content you put out does well by monitoring shares and likes. B2C companies gains the most through social media marketing. 
  • So, digital marketing is a vast concept than social media marketing. Social media marketing is a type of digital marketing.