Client maintenance alludes to the exercises and moves organizations and associations make to lessen the quantity of client rebellions. The objective of client maintenance programs is to help organizations hold whatever number clients as could reasonably be expected, regularly through client devotion and brand dedication activities.
Customer retention also helps in valuation and enhancing the revenue.
It also helps to inbuild long term relationships with your customers. You aren't just another website or store. Also customers trust them with their money because you give them value in exchange.