AMP or accelerated mobile page is basically a plugin which come after the collaboration between Google and Twitter.
This plugin help to optimise the mobile pages and help it to faster mobile pages. Even the pages are optimise for mobile but this plugin helps to optimise more fast, what it does it make it load more quickly and reduced it to basic.
This is basically initiative through which publisher tries to improve the speed and readability of their content on mobile pages.
It is seen that the pages which are having AMP has higher rankings and is most frequently visited by the people than the pages which are not having AMP.
If we look on the benefits of using there are many, some of them are as follows:-
1). Since this plugin helps to reduce the time of loading of the page, which ultimately help to improve the user behaviour and reducing the bounce rate and thereby the page will be rewarded by Google by improving the page ranking.
2).This will increase visibility for content marketer.
3). There is a flexibility for ad support.