What do you understand by accelerated mobile page (AMP)?

AMP or accelerated mobile page is basically a plugin which come after the collaboration between Google and Twitter.

This plugin help to optimise the mobile pages and help it to faster mobile pages. Even the pages are optimise for mobile but this plugin helps to optimise more fast, what it does it make it load more quickly and reduced it to basic.

This is basically initiative through which publisher tries to improve the speed and readability of their content on mobile pages.

It is seen that the pages which are having AMP has higher rankings and is most frequently visited by the people than the pages which are not having AMP. 

If we look on the benefits of using there are many, some of them are as follows:-

1). Since this plugin helps to reduce the time of loading of the page, which ultimately help to improve the user behaviour and reducing the bounce rate and thereby the page will be rewarded by Google by improving the page ranking.

2).This will increase visibility for content marketer.

3). There is a flexibility for ad support.

The AMP Project was created by Google in October 2015 and was being turned out through 2016. On the landing page of the legitimate site of AMP Project, it is characterized as follows:  

"The AMP Project is an open-source activity intending to improve the web for all. The venture empowers the production of sites and promotions that are reliably quick, wonderful and high-performing across gadgets and conveyance stages."  

Web engine Land has secured The AMP Project broadly directly from the earliest starting point: 

 "Quickened Mobile Pages (AMP) by Google is an entirely open structure for making quick stacking portable website pages. The open-source activity is intended to empower distributers to effortlessly improve speed (and thus, the client experience) for their versatile readership without giving up any advertisement income that they may depend upon."