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Garima GoelTop Contributor
Content writer and social intern at startupTalky
Asked a question 3 years ago

What do you mean by positioning in market ?

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In marketing and business strategy, market position refers to the consumer's perception of a brand or product in relation to competing brands or products. Market positioning refers to the process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way.

Types of positioning market

Customer needs. 

Identifying your target customers and how you will fulfill a set of needs. This can include functionality and experience.

Customer perceptions.

Finding a way to capture the imagination of your target customers.

Brand recognition.

Promoting basic visual symbols and information Such that customers recognized you in a target market.


Pricing is a primary form of competition. In many market competitors the lowest price competitors with a reasonable level of quality tends to win.


Often the only way to avoid intensive price competition is to offer a superior level of quality that your target customer strongly prefer.


Customers gravitate towards product or services which make their life easier. This can include location, usability and terms.


Customer service.

Being more friendly,deligate and responsive than the competitors.

Market research.

A systematic investigation of market conditions including customers and the competition.

Contextual inquiry.

Contextual inquiry is a semi-structured interview method to obtain information about the context of use, where users are first asked a set of standard questions and then observed and questioned while they work in their own environments.

Customer needs.

Customers have unique budgets with which they can purchase a product or service. Designing and pricing the product keeping in mind their needs.

Data-Driven Marketing

Test Marketing

Product Involvement