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What can be the role of creativity in entrepreneurship?

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Creativity  means the ability to generate innovative ideas to solve the problems. Creativity results in new opportunity and discovery of various business start ups. Creativity is the most important trait that every entrepreneur possess. It allows him/her to prepare new and innovative plans to deal with problems and competition. Creativity is extremely helpful in providing competitive edge to entrepreneurs. Entrepreneur can develop creative ideas by constantly interacting with partners, potential customers, employees etc. Creativity helps entrepreneur to introduce new products and services or improving existing products to deal with changing taste and preference of target market. Thus, creativity plays a key role in entrepreneurship.