Skip to main content
YashTop Contributor
Content Writer
Asked a question 3 years ago

What Are Various Kind Of Influences Which Affects Consumer Behaviour?

Where am I?

In StartupTalky you can ask and answer questions and share your experience with others!

There are various influences, few of them are:

  1. Situational Influences:- Consist of Market offerings, Demographics and Complexity.
  2. External Influences:- Consist of Cultural, Social class Reference groups.
  3. Internal factors and processes - 
  • Psychological Characteristics - Motivation, Learning/socialization, Personality, Attitudes, Lifestyle
  • Decision Making - Recognize needs, Search for information, Evaluate alternatives, Make purchase, Post purchase.