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What are the various types of marketing research? Explain.

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1.Exploratory research 

Here, research questions are explored which does not intend to offer final and conclusive solutions to existing problems. This type of research is usually conducted to study a problem that has not been clearly defined yet.Conducted in order to determine the nature of the problem and helps us in better understanding.Exploratory research is the initial research, which forms the basis of conclusive research. It can even help in determining the research design, sampling methodology and data collection method.It151 helps to tackle new problems on which little or no previous research has been done.

2.Descriptive research

Descriptive research focuses on current issues through a process of data collection.They are used to describe the behavior of a sample population. Here, only one variable is required to conduct a study. The three main purposes of descriptive research are describing, explaining and validating the findings.Example, what product features consumers like the most?

3.Explanatory research

Explanatory research is conducted to understand the impact of certain changes in existing standard procedures. Conducting experiments is the most popular form of casual research. It is conducted after decision making stages.It180 uses highly structured approach.Example, will consumers buy more products in red package?

 

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