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What Are The Various Types Of Marketing Research?

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Various types of marketing research are:

  • Field research: It is related to the research for a specific purpose.
  • Desk research: Usually it is conducted for one purpose initially but gradually it is used to support another goal.
  • Xploratory research: It investigates an assumption..
  • Predictive research: This type of research is done to predict any future occurrence.
  • Conclusive research: This type of research is done to derive a conclusion of a research process.