Various types of marketing research are:
- Field research: It is related to the research for a specific purpose.
- Desk research: Usually it is conducted for one purpose initially but gradually it is used to support another goal.
- Xploratory research: It investigates an assumption..
- Predictive research: This type of research is done to predict any future occurrence.
- Conclusive research: This type of research is done to derive a conclusion of a research process.