Types of Survey
Surveys can be classified in different ways, as mentioned earlier, depending upon the frequency at which they are administered and ways in which they are deployed.
Types of survey based on deployment methods:
1. Online surveys: One of the most popular types of survey is online survey. With technology advancing many folds with each passing day, online survey is becoming more popular. This survey consists of survey questions that can be easily deployed to the respondents online via email or they can simply access the survey if they have an internet connection. These surveys are easy to design and simple to deploy. Respondents are given ample time and space to respondent to answer these surveys and so researchers can expect unbiased responses. They are less expensive as compared to traditional surveys and data can be collected and analyzed quickly.
2. Paper surveys: As the name suggests, this survey uses the traditional paper and pencil approach. Many would believe that paper surveys are a thing of past. However, they are quite handy when it comes to field research and data collection. These surveys can go where computers, laptops or other handheld devices cannot go.
There is a flipside to it too, this survey type is the most expensive method of data collection. It includes deploying a large number of human resources along with time and money.
3. Telephonic Surveys: These surveys are conducted usually over telephones. Respondents are asked questions related to the research topic by researcher. These surveys are time-consuming and sometimes non-conclusive, as the success of such surveys dependents on how many people answer the phone and would want to invest their time in answering questions over the telephone.
4. One-to-One interviews: One-to-one interview helps researchers gather information or data directly from a respondent. It’s a qualitative research method and depends on the knowledge and experience of a researcher to frame and ask relevant questions one after the other to collect meaningful insights from the interview. These interviews can last from 30 minutes up to a few hours.