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YashTop Contributor
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Asked a question 4 years ago

What Are The Two Major Segmentation Strategies Followed By The Marketing Organizations?

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The two strategies followed are:

  1. Concentration strategy: This kind of segmentation strategy deals in a particular segment of market and therefore they set their prices, etc accordingly. For eg;- Mercedes benz has chosen to concentrate on the luxury segment of the the car market.
  2. Multi segment strategy: This kind of segmentation strategy focuses on more then one different market segments. They make separate marketing programs for separate segments.