Skip to main content
YashTop Contributor
Content Writer
Asked a question 4 years ago

What are the steps required to have a good distribution program?

Where am I?

In StartupTalky you can ask and answer questions and share your experience with others!

A distribution strategy refers to the process of how one can plan to get your product in the hands of their customers. If distribution strategy is strong enough, then one can deliver the products to customers quickly. One can make strong distribution program by following below steps –

Focus on management –

One should pay attention to if the everyone is completing their assigned task in time right from employees, dealers and suppliers. Through this, one gets idea about which area needs improvement.

Pay attention to market trends –

One must focus on local market. One should learn about what customers actually look for in a product. This can be done by feedback or survey in the market.

Keep track of inventory –

To keep the operation smooth, it is necessary to keep track of inventory. A record must be maintained of the inventory which is required for the products with high demand. Thus, by proper inventory management distribution network can be improved

Good distribution program focuses on the end user needs and to create such a program following steps need to be followed:

- Find the services that are required by the user and can be utilized on a local dealer network
- Find the reseller program that provide those services and can be used to customize the options by the user.
- Allow the user to have various options to create his customization like providing e-commerce website to fulfill the rising demand of the customers. Allow users to sell directly their product by having an easy option for customization.
- Building a plan to have a specialized team to look after the requirement of the customers and close the deals according to the communication with the deals directly.
- Understanding the need and delivering it according to the market programs to maximize the profit and the revenue.