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YashTop Contributor
Content Writer
Asked a question 4 years ago

What are the steps involved in strategic marketing process?

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Strategic marketing involves the development of the prospects and communication with the customers to sell and manage the services provided to the customers. The steps involved are as follows:

- Develop the strategy to market the product to various customers
- Creation of tools and processes to implement the product
- Generating of the messages and managing the customers according to their involvement with the customers
- Using tools to develop the strategy into implementation
- Recruiting people for the development phase and for marketing of the product after it is built.
- Selecting the correct vendor to whom the product needs to be sold.