Intense Competition: Since online marketing is easily accessible and cost effective, it has become a preferred method for most of the brands. Therefore, it is an uphill task to get noticed amongst such intense competition.
It can get overwhelming: There is so much information and data and an onslaught of tools that it’s easy to get overwhelmed and get confused. It takes a lot of practice and experience to get your head around all of it.
Analytics is only as good its user: There is analytics for everything but you can’t do anything with plain data unless you know how to read and make use of it. It can become misleading sometimes and you can get stuck in chasing vain metrics and burning cash at the wrong places.