As your business grows and expands its presence, it may attract customers through word of mouth. Until that happens, though, you should prioritize the following marketing strategies to spread the word about your startup.
1. Send Emails
Email marketing is an essential strategy for attracting customers to your startup for little or no cost. Once you have a prospect or customer's email address, you can send him or her emails to promote your startup.
To do this, you must collect and make a database of the email addresses of all the prospects. If you have a website (which is very important, learn why?262), you must put a newsletter section in it. Alternatively, you can ask customers directly for their email addresses. The key thing to remember is that you must diversify your emails with non-commercial content like guides, how-to articles, videos and infographics. If you only send advertorial emails, subscribers will probably opt out of receiving your newsletter.
2. Star a blog
Blogging is a powerful strategy that can help your startup generate the exposure it needs. With a blog, you can position your startup as a leading source while also attracting organic search traffic to your site.
The secret to creating an effective business blog is to publish content that your audience wants to read. If it's valuable and worth reading, search engines will reward your hard work by ranking your blog at the top of the search results.
3. Use Social Media
As your business's presence on social media grows, more people will see and recognize it. It takes more than just a profile to succeed with social media marketing. You must post engaging, relevant content that gives users a reason to follow your account.
4. Use Paid Search Advertising
Paid search has become a popular advertising channel for startups. It allows business owners to buy laser-targeted traffic from search engines like Google and Bing. Google AdWords and Bing Ads are two of the leading paid search networks, both of which feature keyword targeting with a cost-per-click (CPC) pricing model.
5. Sponsor An Event