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Asked a question 4 years ago

What are the different approaches used for marketing?

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1. Relationship marketing-  Here, the complete focus is on customer satisfaction. The relationship between the customers and suppliers is being analysed. Relationship marketing focuses on customer loyalty and long term customer engagement. It is different from the tradition marketing which was to increase individual sales. Customer relationship marketing plays an important role for many companies.

2. Business marketing- It focuses more on industrial goods rather than consumer goods. Customers not only buys a product based on its price or emotional trigger or popularity, businesses make decisions based on profit and price only.

3. Social marketing- Marketing a product online is known as social marketing. People nowadays spend most of their time over the internet. Organizations have to adopt a good social marketing methodology to market their product. Advertising their product in most effective way as cost is not so high for marketing online. Small business can grow by social marketing.