What are the biggest challenges a marketing manager face these days?

To launch a product, coming up with new and effective ways is a tough challenge. Marketing manager has to fulfill the demands of the consumers and provide what they want. Marketing managers also have to see if operations are cost effective and efficient. They also have to ensure whether money invested on marketing translates it into growth and profitability. It's a challenge for the organisations to stand out from others. It's also necessary to keep yourself updated with technology and how to use it in operations.