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Neha PalTop Contributor
Content Writer|| ENGINEER||
Asked a question 2 years ago

What are the 5Ds of digital marketing?

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The 5Ds of Digital marketing are:

  1. Digital devices – digital devices that audiences experience brands as they interact with business websites and mobile apps typically through a combination of connected devices including smartphones, tablets, desktop computers, TVs and gaming devices.
  2. Digital platforms – most interactions on these devices are through a browser or apps from the major platforms or services, that’s Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn.
  3. Digital mediadifferent paid, owned and earned19 communications channels for reaching and engaging audiences including advertising, email and messaging, search engines and social networks.
  4. Digital data – the insight businesses collect about their audience profiles and their interactions with businesses, which now needs to be protected by law in most countries.
  5. Digital technology – the marketing technology or that businesses use to create interactive experiences from websites and mobile apps to in-store kiosks and email campaigns.