don't know if anyone else has answered about how Amul marketed it's Butter Cookies on social media.
Amul is known for its good marketing ideas, from the advertisements using their mascot- Amul girl, to creating the famous ice-cream vs frozen dessert stir among its competitors.
The advertisement of its butter cookies on social media is nothing less than a genius.
So, Amul, a market leader in dairy and dairy products in India decided to launch it's Butter cookies in India
Now, Amul may face a lot of competition, as India already has mammoth number of competitors in the biscuits and cookies section, so what does it decide to do?