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Neha PalTop Contributor
Content Writer|| ENGINEER||
Asked a question 2 years ago

What are some effective 'mass marketing' strategies?

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Kavii SuriTop Contributor
GEEK | Content Writing Intern | Pursuing CS | Exploring ML and Data Science

Although email marketing, PPC marketing, Facebook Ads, and many other ad strategies can be very effective for your marketing operation, these are only going to be effective when you’ve narrowed down a target audience.

Mass marketing is a market strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible.

There are a number of techniques for it:

  • The shotgun approach: attempts to reach the audience with advertising on traditional mass media such as television, radio, and the internet, has been widely used and is likely the most familiar technique Advertisements utilizing the shotgun approach present a non-exclusive message that appeals to a broad range of customers.
  • Guerrilla marketing: It is another commonly used tactic in mass market strategies. This strategy aims to produce advertisements that capture the attention of a large market with exciting and memorable messages while engaging consumers in a positive way. By utilizing online distribution methods, this strategy tends to minimize the cost of advertising while offering companies the ability to interact with a large base of viewers. In theory, guerrilla marketing allows a company to leave a stronger impression with consumers by cutting through the noise of a saturated market.

Social Media Marketing

Here are some social media related facts that you should consider: India has the world’s largest number of Facebook users I.e. over 195 million users, which overtakes a 4 million users in the US. Moreover, Twitter is second in the lead after Facebook and is followed by the upcoming professional social network – LinkedIn. These facts mark yet another factful reason for you to make the best possible use of Social Media as your online marketing tool. Facebook, Twitter, LinkedIn, Instagram, YouTube are some social spaces you should look out.

Keep Up With SEO : - Learning SEO(Search Engine Optimization) is a bit difficult, but once you get a hang of it, you can achieve a lot. It will help get a lot of traffic (i.e. potential buyers) naturally.

Content Marketing

It is all about facilitating your audiences with relevant and timely content as per need be. You need to really know what your audience wants to do? – read a blog or view a video, understand all that you want to convey to them in an infographic and so on.

Email Marketing

This is a way to directly communicate to your audience and customers, that too on 1:1 basis. Businesses ask for 3 things from their audiences while signing up / subscription:

  • Name
  • Contact Number
  • Email Address

This is because they know that their audiences may change their contact number millions of times and hence it can be a skip to include in their database. But audience changing their email address is a long painful process. They heavily rely on this data that they receive for further business communications with their audience.

Make Video Tutorials : - Video is one of the most effective method to convey your message. Develop your on-camera skills to be good at this because ultimately it will be boosting your visibility as well as your sales.