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YashTop Contributor
Content Writer
Asked a question 4 years ago

What are Adwords?

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Puru BhatnagarTop Contributor
Business Analyst, Entrepreneur, Business developer, Marketer

AdWords or Google AdWords is basically an advertising platform which allows advertisers to display their product or services on various online platforms or any application which is on playstore.

This particular way has evolved as one of the main stream for Google to earn revenue and in 2018 the total advertisement revenue generated by Google is about US$116.3 billion.

The methods or service offered by Google is pay per click(PPC) model which is actually the way the advertiser has to pay the number of times any person click on their advertisement.



AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.