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YashTop Contributor
Content Writer
Asked a question 2 years ago

Mention what is an effective PPC keyword should be like?

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An effective PPC keyword should be

  • Relevant : List out the targeted keywords
  • Exhaustive : Apart from most popular keywords it should include the “long tail of search”
  • Expansive: PPC is iterative, therefore the keyword list should be constantly growing and adapting.

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