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Mention what are the primary models for determining Pay-Per-Click ?

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The primary models for determining Pay-Per-Click are

  • Flat rate PPC :

In this type of model, both publisher and advertiser agree to a fixed amount that will be paid for each click. In most time, the publisher has a rate card for PPC plan based on different areas of their website or network.ย  ย The amount varies as per the content that generally attracts more or less people.

  • Bid based PPC :

In this type of model, the advertiser competes with other advertisers in a private auction hosted by a publisher.ย  The advertiser will inform publisher for the maximum amount of bid he is willing to pay.