Mention what are the characteristics of “bad links” ?

few characteristics of bad links are:

1. Low authority domain
2. Repetitive links on same domain
3. Relevance with the content
4. Suspicious embedding of link in keyword anchor-text
5. Reciprocal exchange
6.  Disjunct from meaningful content
7. Participating in link schemes

Hence, thoroughly analyze your link building strategy and make sure these does not have any of the above mentioned features. Write quality content, post it on relevant sites, build links on high authority domains and win the manual link building race.

The characteristics of “bad links” are

• Links from sites that are unrelated to your sites
• Links from low Page Rank and Low traffic
• Links from link exchanges
• Links from those sites that are not in Google index
• Paid links
• Link from the same anchor texts coming from multiple sites
• Spammy links from blogs or articles.