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YashTop Contributor
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Mention The Various Components Of Marketing Management?

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Marketing management components can be divided into following points:

  • Corporate level : It consists of companies mission and objectives.
  • Functional level : Non marketing and marketing institutions are included in it.
  • Marketing level : It consists of situation analysis, objectives, strategy, implementation, budget, and evaluation.
  • The marketing mix consists of product, distribution, promotion, and price.