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Aniket Singh
Asked a question last year

Many startups at early satge neglect marketing and sales how to cope up with it?

Where am I?

In StartupTalky you can ask and answer questions and share your experience with others!

Are you putting enough resources into marketing and sales?

Some startups think they can ignore those two functions completely and hope that word of mouth will be enough. Or if they’re a SaaS company, they might believe that sales will grow organically online, and that IRL sales and marketing teams aren’t needed.

But it’s a false economy to put your faith in customers discovering you unless you make a concerted effort to grow them with a proper structured plan to promote your startup.

It’s money well spent. And when you’re building your sales and marketing functions from the ground up, take the opportunity to make them as alligned and integrated as possible right from the get-go.