Start by asking 3 simple questions
- Is it too early?
- Is it too late?
- Is this the right time?
Remember to question almost everything. Making a market research also will save you a lot of time. Are you entering an existing market with the product? Is it a slow moving market, or a fast moving one?
Cleantech for instance compared itself to the silicon chip industry of the 70’s, but failed to appreciate the speed at which that market was moving — it was expanding exponentially with Moore’s law — whereas the cleantech industry had no such advancement. There was no explosion in growth, and the industry lagged. Facebook launched at a time when broadband infrastructure was rapidly expanding, and it exploded when mobile devices and smart phones became ubiquitous. Infrastructure readiness, social norms, government regulations, established platforms and ecosystems all play a role in the timing question.