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Question
Marketing
YASH GAUTAM
Startup team
Asked a question 9 months ago

Is the Market Opportunity Big?

Where am I?

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Most investors are looking for businesses that can scale and become meaningful, so make sure you address the issue right up front as to why your business has the potential to become really big. Don’t present any small ideas. If the first product or service is small, then perhaps you need to position the company as a “platform” business allowing the creation of multiple products or apps. Investors will want to know the actual addressable market and what percentage of the market you plan to capture over time.