Is social entrepreneurship surreal?

Interesting question! When you're starting a new business and, particularly, when that business is online, the idea of attracting new customers through "social" means is definitely a little other worldly. It is so drastically different from direct human contact that it can, indeed, seem a little surreal! But, online social media contact is still human contact, just a different kind of contact. In my opinion it can still be very personal and warm if done in that spirit when communicating with the written word, with videos, pictures, etc. I hope this answers your question reasonably well!