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Garima GoelTop Contributor
Content writer and social intern at startupTalky
Asked a question 4 years ago

Is digital marketing growing at very fast rate in India ?

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Digital Marketing Industry in India is at the peak right now and will continue to grow. Let’s take a minute to think about how our behavior, the way we communicate has changed in the past 5 years, a few years back, people were skeptical to buy online, we never thought we would buy groceries, furniture, cloths online but now we book our shows online, tickets, everything is online and in mobile.

Mobile has revolutionized the way we live today, lost cost handset, internet access thru mobile and the speed has changed the way how even we watch You Tube, few years back we used to wait for the video to buffer in You Tube, today offline access, music, download speed everything changed.

And after all these convenience we will never go back to the way we used to shop, transact.

With so much of funding, Digital India initiatives, open mind set the digital marketing landscape plays a vital role today. The future of digital marketing will grow and we will also see rural digital marketing playing an important role too.

When the industry is growing, we will also see challenges, security issues and other things, but this will happen to any industry.

Is digital marketing growing at very fast rate in India ?

This is the statistics for the year 2016. While we consider the year 2018 it increased up to 30%.