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Neha PalTop Contributor
Content Writer|| ENGINEER||
Asked a question last year

Is digital marketing a part of marketing?

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Marketing contains Print media (newspaper and magazines ads, newsletters, brochures and other printed material)

  • Broadcast media(like TV and radio ads)
  • Direct mail (including fliers, postcards, catalogs)
  • Telemarketing
  • Verified techniques for a higher rate of success
  • Long-standing projects that the public already recognizes
  • Analytics for measuring results

Digital marketing includes marketing efforts anchored on electronics devices just like-

  • Websites
  • Social networking sites
  • Content marketing
  • Banner Ads
  • Google Ads
  • Online video marketing.
  • Cost-effective strategies for marketing
  • Remarkable visitors achieve
  • Enables primary response from the intended audience.


 

Puru BhatnagarTop Contributor
Business Analyst, Entrepreneur, Business developer, Marketer

Marketing is how you are planning out things to launch or sell your product in the market.

It involves various steps and process, which includes from analysis of your product to the analysis of your targeted audience.

A large amount of investment is made by companies to just analyse their targeted audience and what changes the have to make in their product so they can have a good ROI.

So in the case of digital marketing only change that is induced is of how the marketing campaign works, it involves the use internet to reach out to the targeted audience.

Yes digital marketing is a type of marketing in which every thing from designing campaign to execution involves use of internet, there is no field work involved like field market research in classical marketing.

Here online surveys are conducted, online footprints of their targeted audience is tracked and finally the campaign is launched for the targeted audience, this type of marketing is more efficient and assure a high ROI.