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Devashish Shrivastava Top Contributor
Undergraduate student | Content Writer
Asked a question 2 years ago

How will you avoid the Google penalty?

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Devashish Shrivastava Top Contributor
Undergraduate student | Content Writer

Google penalty can be avoided by ensuring that:

  • The website is simple, clean and well-performing
  • The website is mobile-friendly
  • The website is user-friendly
  • Links are not broken
  • Content is not duplicate
  • Smart keywords and tags are used
  • Links passing SEO value to your site should look natural. Make sure a โ€œnofollowโ€ attribute is added to any paid links (such as ads) and stay away from link schemes.
  • Stuffing your content with exact repetitions of a key phrase can hurt your search engine rankings. Keywords are important, but use keywords appropriately in a natural-sounding way.
  • You must have unique, high-quality web pages to rank.