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How to Write a Return Policy (+ Free Template)?

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Hi @vijay , 

If you're selling products online, you'll eventually have to deal with returns. Returns can be frustrating for both customers and merchants, so it's important to set up a return policy that is fair and easy to understand. In this post, we'll discuss some best practices for writing a return policy103, as well as provide a free template that you can use to get started.

1. What is eCommerce return policy and why do you need one?

A return policy is a set of guidelines that dictate how and when customers can return items they've purchased. While it's not required by law, having a return policy in place is considered best practice for businesses that sell physical goods online. There are a few key reasons for this:

First, a return policy helps to build trust with customers. When shoppers know they can easily return an item if it's not what they wanted, they're more likely to make a purchase. 

Second, a return policy protects your business from customer fraud. By clearly outlining the conditions under which you'll accept returns, you can help to prevent people from taking advantage of your business. 

Finally, a return policy helps to keep your inventory levels in check. By knowing how many returns you can expect, you can better manage your stock levels and avoid over-selling or under-selling.

In short, there are plenty of good reasons to have an eCommerce return policy in place. So if you're selling physical goods online, it's well worth taking the time to put one together.

2. Elements of a good eCommerce return policy

Any eCommerce business needs to have a return policy in place to deal with customer returns. An effective return policy should be easy to understand, fair to both the customer and the business, and clearly state the conditions under which a return is allowed. The policy should also specify who is responsible for return shipping costs, as well as any restocking fees that may apply. 

Returns can be a hassle for businesses, but by having a clear and concise return policy, businesses can minimize the impact of returns on their bottom line.

3. How to write your own eCommerce return policy

Returns are a fact of life for any business that sells physical goods, but they don't have to be a headache. By having a clear and concise return policy, you can set expectations for your customers and streamline the process for everyone involved. Here are a few tips for writing your own return policy.

First, decide what you will and will not accept returns on. This will vary depending on your business, but it's important to be clear about what your policy is. For example, businesses only accept returns on unopened items, while others may accept returns on opened items if they are in new condition.

Next, determine how long customers have to return an item. A common policy is 30 days, but you may want to give your customers more or less time depending on the type of product and the price point.

Finally, decide how you will handle shipping costs for returned items. Will you refund the shipping costs? Offer free shipping on replacement items? Pay for return shipping? There is no right or wrong answer here, but it's important to be clear about who will be responsible for paying shipping costs.

4. Template for an eCommerce  return policy

At [company name], we want you to be completely satisfied with your purchase. If for any reason you are not, we will gladly accept returns of unworn, unwashed merchandise within 14 days of receipt. All returns must have their original tags attached and be accompanied by a return form and invoice. Shipping charges are non-refundable. Returns should be sent via a traceable method to the address below.

[Company Name]


[City, State ZIP Code]

Once we receive your return, we will process it within 7-10 business days. We will issue a refund to the credit card used to make the original purchase. Please note that it may take 1-2 billing cycles for the credit to appear on your statement. If you have any questions about our return policy, please contact us at [Phone Number] or [Email Address]. Thank you for shopping at [company name]!

5. Tips for handling eCommerce  returns

Returns are a fact of life in eCommerce. Even with the best products and the most efficient shipping, there will always be customers who need to return an item. While returns can be frustrating, it’s important to remember that they are also an opportunity to build customer loyalty. Here are a few tips for handling eCommerce returns:

- Make the process as easy as possible for the customer. Use clear language and provide step-by-step instructions.

- Be flexible with the return policy. Offering free returns or extended return periods can show customers that you value their satisfaction.

- Respond to customer inquiries promptly. Nobody likes waiting for a response, so make sure to answer questions as quickly as possible.

By following these tips, you can turn returns into a positive experience for both you and your customers.

Conclusion Paragraph

A well-crafted eCommerce return policy can help reduce the number of returns you experience, while also protecting your business from potential losses. In this post, we’ve outlined what goes into a great return policy, as well as shared a free template you can use to get started. You can also look into these shopify returns app42 for making your product return journey smoothWe hope this information proves useful to you and your business!