Companies, especially B2B, have stopped investing in traditional marketing practices such as billboards and TV commercials.
These days companies rely on social media, other online mediums, email marketing and leverage SEO to create a brand following.
There are several marketing automation tools such as Hubspot and Marketo available to take care of your needs of managing multiple social media accounts email marketing, content management and marketing analytics. You can also opt for individual tools for each of these and mange them independently. These tools easily integrate with your website and helps in keeping your visitors engaged.
These tools aid in generating and nurturing leads and create a healthier and long-erm relationship with your prospects.