Nowadays Business without marketing and online presence in the market is not a business.
The Business without marketing about its products and services will not be able to compete with the competeters in nowadays Business environment.
Following points describe in a more clear way why a newly established startup need to market it's Business:
Paid Form :
Sponsorer has to bear the costs of communicating with the prospective buyer.
Impersonality:
No direct face to face contact between prospects and advertisers. Creates a monologue and not a dialogue.
Identified Sponsor:
Undertaken by an identified individual who makes the advertising effort and bears the costs of it.
Mass Reach :
Large number of people over a large geographical area can be reached. By an online way and a traditional way of marketing people on a large scale comes to know about your business cause nowadays people spend most of their time on internet.
Enhancing Customer Satisfaction And Confidence :
Creates confidence and prospective buyers feel more comfortable and assured about the product quality.
Expressiveness:
Due to development in art, computer designs and graphics, special effect can be created that makes simple products and messages look attractive.
Economy:
Because of the wide reach of the market , overall cost of advertising gets spread over a wide range of amaudience and per unit cost of reach get devided into very small amount from the customers.