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Marketing
Asked a question last year

How important is marketing for the startup?

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Nowadays Business without marketing and online presence in the market is not a business. 

The Business without marketing about its products and services will not be able to compete with the competeters in nowadays Business environment.

Following points describe in a more clear way why a newly established startup need to market it's Business:

Paid Form :

Sponsorer has to bear the costs of communicating with the prospective buyer.

Impersonality:

 No direct face to face contact between prospects and advertisers. Creates a monologue and not a dialogue.

Identified Sponsor:

Undertaken by an identified individual who makes the advertising effort and bears the costs of it.

Mass Reach :

Large number of people over a large geographical area can be reached. By an online way and a traditional way of marketing people on a large scale comes to know about your business cause nowadays people spend most of their time on internet.

Enhancing Customer Satisfaction And Confidence :

Creates confidence and prospective buyers feel more comfortable and assured about the product quality.

Expressiveness:

Due to development in art, computer designs and graphics, special effect can be created that makes simple products and messages look attractive.

Economy:

Because of the wide reach of the market , overall cost of advertising gets spread over a wide range of amaudience and per unit cost of reach get devided into very small amount from the customers.