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Neha PalTop Contributor
Content Writer|| ENGINEER||
Asked a question 3 years ago

How good is a career in digital marketing?

Where am I?

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You can go down many different routes and combine them in ways to form very unique careers. Here are a few examples of ways to practice marketing:

  • Agency - you’ll potentially get exposure to multiple different brands/industries. This can help you find out what you like and give you a fundamental understanding of marketing techniques as you apply them in different contexts
  • FMCG - the classical way to work with consumer brands is through the schooling of an FMCG, here you’ll get through a rigid system which introduces you to a lot of tested and tried methodologies and very experienced people
  • Start-up - you’ll probably have less guidance, but you’ll have more freedom. They are more likely to have to think differently and creatively as they may not have as much cash to spend as an established business
  • B2B - Business-to-business marketing is very different from consumer marketing and hence your work will differ significantly
  • Freelance - you can work freelance and specialize in one field - e.g. design, copy-writing, adwords, etc.
  • Top Jobs: The demand for knowledgeable and skilled digital marketers in the online space has been on a rise across the globe. Be it USA or Singapore, Dubai or Australia, digital space has the same kind of needs and jobs. Most popular profiles of Digital Marketing are:
  • Analytics
  • Brand Marketing
  • Content Writer and Strategist
  • Campaign Management and Conversion Rate Optimization
  • Digital Project Planning/Management
  • Digital Media Manager
  • Digital Marketing Strategist
  • E-commerce Specialist
  • Social Media Marketing Specialist
  • SEO Expert
  • Web Design and so on.
How good is a career in digital marketing?