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Prakhar SharmaTop Contributor
Social media marketer, Content Writer
Asked a question 2 years ago

How FORD MOTOR COMPANY emerged out of blue as one of the best sellers?

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Prakhar SharmaTop Contributor
Social media marketer, Content Writer

Ford Motor Company was founded by the late Henry Ford in 1903. A century after, the company withstood wars, depression and competition. It is the fifth largest company to date based on worldwide car sales. But just like most businesses, Ford started small. The company had to overcome a lot of struggles and pass several stages and changes in its history.

Cars at that time were limited to people of wealth. Though transportation was a daily cadence by people from all walks of life, it was considered an expensive toy for the rich. Car production was still in its infant hood, and production costs were sky high. Thus, owning a car was exclusive for the rich. Until Ford’s assembly line. Ford started another approach on making cars. He identified stages or steps to creating a unit. Then, he disseminated his workers to specialize on a certain stage. And using a machine similar to a conveyor belt, the cars were moved from one stage to another until all parts were placed. This method significantly decreased labor from the traditional 12-hour period down to 2 hours and 30 minutes. The system decreased the costs and so the car price. Model T, their most popular car unit, had its price reduced from $850 to $290.

When Ford implemented the new system, the entire car industry was indignant at Ford for changing the eco-system of the industry. When the Great Depression struck America, 183 out of 200 automobile companies declared bankruptcy. Other car companies knew they had to do something to survive. GM went to the route of creating more personalized cars, Chrysler and Chevrolet started manufacturing automobiles with more creative features while others looked for better ways of assembling cars. Ford survived the Depression

Ford Motor Company is history itself. It has experienced successes and failures, but through the collective effort of all the people behind it, the company has survived even the greatest war. Along with it, they’ve learned to be innovative, versatile and adaptable to the changes of the world. These have made Ford the mighty company we now see 103 years after it was founded in 1903.