E-commerce means buying and selling products online. Thanks to internet that resulted in growing number of e-commerce stores. As the Technology is advancing, the internet has also changing and advancing which has not only helped in improving communication, extracting information, providing more varieties of entertainment and games but has also helped in advancing and growing business ventures. The consumer preference has changed over time due to easy access to internet, convience , 24 hours availability etc. So all these factors has encouraged business to open online stores and deal with buyers. Due to popularity of e-commerce many upcoming marketers are planning to establish stores online first rather and than gradually opening offline stores. So in such a scenario, e-commerce provides various opportunities for entrepreneurs. In today's world it has become essential for entrepreneurs to run business online in order to build strong customer base and survive in long run. So below are some advantages of e-commerce for entrepreneurs :
- Selling globally - entrepreneur can start selling online by creating a website that allows consumer across the globe to interact with the website and make purchases thus e-commerce allows entrepreneurs to reach and expand globally.
- Cost factor - the cost of creating and maintaining online store is inexpensive as compared to physically opening a store as it includes cost of rent, maintainance etc. So setting online store is a better option as it saves a lot of costs.
- Increase revenue - online presence of business helps entrepreneur to reach more customers thus it directly increases sales and revenue of entrepreneurial venture.