Brand is a name or a symbol that represents one company distinctly from another company or brand. This brand allows the customer to have trust on the services you provide. It includes the logo or the slogan of the company that make the customer to have trust on you. The brand interacts with the customers everyday and it will be including the following components:
- Images that is conveyed using the brand
- The messages that is used to sell your product using the brand
- Representing of the employees interacting with the customers.
Question
brand strategy How does the brand strategy followed by the company?
How does the brand strategy followed by the company?
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